Optimizing and creating content for search engines, anchor text is a crucial component that must be taken into account. When evaluating a website, web users look at the links that are there on the page. In order to improve your SERP position in Google, it is crucial to select the appropriate anchor text for your keywords.
While the fundamentals of choosing keywords and creating content haven't changed much over time, search engine optimization is a field that is constantly changing. New strategies are constantly being developed to assist marketers in enhancing the performance of their content on the first page of search results. The text that displays on a web page or in a web search result when a user conducts a search on a particular keyword or phrase is known as "anchor text," and it's one of the newest buzzwords to join the SEO lexicon. The best ways to optimize the text on your website for the greatest amount of traffic from search engines are one of the most crucial elements in keyword research, which is a crucial component of SEO strategy.